Labubu — the mischievous, sharp-toothed creature from artist Kasing Lung's The Monsters universe, produced by Pop Mart — has become one of the most collected designer-toy figures in the world. If you've just opened your first blind box (or you're eyeing a whole series), this guide covers what you actually need to know: series, rarity, odds, authentication, and how to build a collection without overpaying.
What is a Labubu blind box?
A blind box is a sealed package that hides which figure from a series is inside. Each Labubu series typically contains 6–12 regular designs plus at least one "secret" (chase) figure with much lower pull odds. You don't know which one you're getting until you open it — that randomness is the entire appeal.
The main Labubu series to know
- The Monsters – Tasty Macarons — the pastel series that pushed Labubu mainstream. Twelve regulars plus a secret "Chestnut Cocoa".
- The Monsters – Exciting Macaron — vinyl plush pendant version, wildly popular as a bag charm.
- Have a Seat — sitting-pose vinyls, one of the most displayable series.
- Big into Energy — sportier palette, strong secondary-market demand.
- Fall in Wild — outdoors theme with earthy tones.
- Coca-Cola x Labubu — a licensed collab; collabs almost always outperform standard series in resale.
Rarity tiers explained
- Regular (commons): the standard 6–12 designs per series. Pull odds are roughly equal across regulars — usually 1 in 8 to 1 in 12 per box depending on series size.
- Secret / chase: the hidden bonus figure. Odds are typically stated by Pop Mart at around 1 in 72 to 1 in 144 boxes (roughly one per 6–12 sealed cases). Secondary-market prices often run 8–20× the retail box price.
- Special editions: event exclusives, collab pieces (Coca-Cola, Vans, etc.), and regional releases. These aren't in the blind-box rotation and are usually the most valuable long-term.
- Mega / large-scale: 400% and 1000% vinyl figures released outside the blind-box format. Limited runs, priced accordingly.
How to increase your odds without gambling
- Buy a full sealed case (usually 6, 8, or 12 boxes). Cases guarantee a complete regular set for most series and give you a real shot at the secret.
- Skip "box weighing." Modern Pop Mart boxes are calibrated so weight tricks don't reliably predict pulls. You're better off buying loose singles of the specific figures you want.
- Buy loose for chases. If only the secret matters to you, a single authenticated loose figure is almost always cheaper than chasing it through sealed boxes.
How to spot a fake Labubu
Counterfeits ("lafufu") flooded the market once Labubu went viral. Quick checks:
- Teeth count: genuine Labubu figures have exactly nine teeth. Off-count = fake.
- QR / authentication sticker: current Pop Mart boxes ship with a scannable authentication code linking to the official Pop Mart verification page.
- Foot stamp: genuine figures are stamped with the Pop Mart and Kasing Lung marks. Blurry, off-center, or missing stamps are red flags.
- Paint quality: clean edges around the eyes and mouth, consistent matte/gloss finish, no visible seams on the face.
- Packaging: genuine outer boxes use sharp print, correct Pop Mart holographic seal, and Chinese/English bilingual copy.
Display and care tips
- Keep vinyl figures out of direct sunlight — pastel colors (especially the Macaron series) fade fast.
- Use dust-cover display cases (IKEA Detolf, Kallax with acrylic fronts, or dedicated Pop Mart shelves) for long-term storage.
- For plush pendants, store the sealed box for resale value and display a duplicate if you want to actually use it as a bag charm.
- Never clean a figure with alcohol wipes — use a dry microfiber cloth. Alcohol strips the topcoat and dulls the paint.
Should you keep the box?
Yes. For any figure you might resell, keep the outer box, the inner tray, the info card, and the unbroken foil bag. "Complete in box" (CIB) figures typically resell for 20–40% more than loose ones, and secrets in original packaging can be worth double a loose example.
How to start a Labubu collection
- Pick one series to focus on first. Chasing every release at once burns budget fast. Pastel Macarons and Have a Seat are the friendliest entry points.
- Set a monthly budget and stick to it. Labubu is designed to reward patience — most series stay accessible for months after release.
- Buy from authorized sellers. Pop Mart's official site, Pop Mart retail stores, and verified resellers reduce fake risk dramatically.
- Complete regulars before chasing secrets. Finishing a set is far more satisfying (and cheaper) than gambling for the chase early.
- Track your collection. A simple spreadsheet or an app like MyFigureCollection keeps you from buying duplicates and helps at resale time.
Frequently asked questions
What are the odds of pulling a Labubu secret?
Pop Mart publishes secret odds on the case insert — typically around 1 in 72 to 1 in 144 individual boxes depending on the series. A full sealed case is the reliable way to increase your chances.
Are Labubu figures a good investment?
Some are. Collabs, retired series, and secrets from popular series (Macarons, Have a Seat) have appreciated well. Standard regulars from active series generally don't — buy those because you like them, not for resale.
What's the difference between Labubu and Zimomo?
They're both characters in Kasing Lung's The Monsters universe. Zimomo is the taller "big brother" figure; Labubu is the smaller, more mischievous one with the signature nine teeth. They often appear in the same series.
Where can I buy authentic Labubu figures?
Pop Mart's official website, Pop Mart physical stores, and authorized retailers. Avoid unverified marketplace sellers unless the listing has clear, timestamped authentication photos.
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